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• #We. the revolution reddit update#

VR/AR will have 165.6 million monthly users in 2022 compared to just 115.9 million in 2019, an increase of nearly 50 million consumers. AR and VR are top-of-mind trends for just 6.9% of our respondents – but out of the digital marketers who say augmented or virtual reality are top-of-mind for their brand in 2022, 58.3% also say social media is a major initiative. Influencer marketing was a top initiative for 35.1% of the marketers we surveyed, including 50% of food & beverage brands.Ĥ2% of TikTok users say they pay more attention to advertising that incorporates augmented reality.

With consumer awareness of fake reviews on sites like Amazon growing, let’s face it: It’s 2022, and shoppers are better than ever at spotting dishonesty online.Ĥ5.7% of US marketers from companies with more than 100 employees will use TikTok for influencer marketing this year, with that number expected to grow to 54.9% by 2025. TikTok is becoming a key place for consumers to find reviews they can trust and brands they can become long-term advocates for. 67% of TikTok users say they have been inspired by the community to shop even when they weren’t looking to do so, and 52% say they intentionally search for products or shop on TikTok.Ĩ3% of users go to TikTok for product reviews.ĩ2% of consumers trust organic, user-generated content more than traditional advertising, and a Nielsen study found that users find TikTok to be authentic, genuine, and unfiltered. TikTok is also a top social media platform for marketing due to its opportunity for organic brand growth. That means TikTok has more users than Snapchat, Twitter, and Pinterest! TikTok’s user penetration reached 64.7% last year, up from 51.7% in 2020. TikTok is now the third largest social network in the US, second only to Facebook and Instagram. Facebook comes in at 31 minutes, Snapchat at 30 minutes, and Instagram at 29 minutes. The average TikTok user spends 38 minutes per day on the platform. TikTok was the most downloaded app in 2021 by a long shot, coming in at 94 million downloads, with Instagram next at 64 million followed by Snapchat at 56 million. TikTok is the fastest growing social media platform.

#We. the revolution reddit update#

The social media apps with the most user growth in 2021 were TikTok, Reddit, and LinkedIn.Īs Facebook faces serious declines not only related to the iOS 14.5 update but also general user wariness – its total user base declined for the first time ever in Q4 2021 and Meta’s stocks dropped 25% in the first week of February 2022 – brands will increasingly look toward emerging and trending social media platforms to build their brand presence and reach new customers. Instagram saw just 3.7% growth in 2021 after growing 6.2% in 2020 and Facebook went from 3.3% growth to just 0.8%. With major platforms like Facebook and Instagram experiencing slowdowns in growth, new social media apps are on the rise. They’re top-of-mind for small and large brands alike, with 42.9% of brands with $10 million or less in annual revenue and 45.5% of brands with $1 billion or more naming it as a trend for 2022. In this article, dive into the data behind the top social media platforms and how your brand can leverage them for profitable growth.Įmerging social media platforms rank third overall in the top digital marketing trends, and are a top trend for 41.6% of marketing decision-makers. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the constantly changing social media ecommerce landscape. That means a slew of trending social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. Social media app usage has soared throughout the pandemic as consumers become more digital-centric.